A
-
Aazami, Mohsen
Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
-
Abedin, bahareh
Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
-
Adabi, Narges
The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
-
Akbari, Peyman
Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
-
Akbari Moghaddam, Beytollah
The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
-
Akhavan Kharazian, Maryam
Identifying and analyzing the effects of promoting and inhibiting factors in the formation of attitude and intention to buy imported clothing products [Volume 15, Issue 32, 2023, Pages 1-29]
-
Amirnezhad, Mohammad Hasan
Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]
-
Ansari, Azarnoosh
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
-
Ansarisamani, Habib
Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
-
Aref Nejad, Mohsen
Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
-
Askarifar, Kazem
Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]
B
-
Baghernezhad Hamzekolaie, Mohammad Ebrahim
Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
-
Bakhshipour, abbas
The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
-
Balandeh, Taleb
Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
-
Boroumand, Reyhane
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
D
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Dadbeh, Shiva
Identifying and analyzing the effects of promoting and inhibiting factors in the formation of attitude and intention to buy imported clothing products [Volume 15, Issue 32, 2023, Pages 1-29]
-
Dadvand, Ali
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
-
Danaei, Abolfazl
The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
-
Dehghan, Maedeh
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
-
Dehyadegari, Saeid
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
-
Dousthosseini, Fahimeh
The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
E
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Ebrahimi, Abolqasem
The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
-
Ebrahimi, Mahdi
Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
-
Emami, Kamelia
Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
-
Estiri, Mehrdad
Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
F
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Faghihi, Sima
Brand boycott in the banking industry [Volume 15, Issue 34, 2024, Pages 177-204]
-
Farid, Dariush
Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
-
Fazlinejad, Pedram
Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
-
Feiz, Davod
Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
-
Feiz, Mohammadrasoul
Brand boycott in the banking industry [Volume 15, Issue 34, 2024, Pages 177-204]
-
Ferdowsi, Sajad
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
G
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Ghani Tafreshi, Mahtab
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
H
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HAGHIGHINASAB, MANIJEH
The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
-
Hajibabaei, Hossein
Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2024, Pages 205-241]
-
Hajmalek, somayeh
Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
-
Hakimi Toosi, Javad
A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2024, Pages 84-110]
-
Hoseynpur, Ali Akbar
The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
-
Hosseini, Sayed Ali
Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]
I
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Irani, hamid reza
Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
J
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Jafari, AliAkbar
Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
-
Jalalzadeh, Seyyed Reza
The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
-
Jandaghi, Mahsa
Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
K
-
Karimian, Mojtaba
Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
-
Kazemi, Zahra
The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
-
Khanjanzadeh Kakeroodi, Navid
Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
-
Khashei Varnamkhasti, Vahid
Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
-
Kheiri, Bahram
Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
-
Khodadad Hosseini, Seyyed Hamid
The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
-
Khoddami, Soheila
Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
-
Kordnaeij,, Asadollah
Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
L
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Latifi, Meisam
Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2024, Pages 205-241]
M
-
Mahavarpour, Fahime
Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
-
Mahmoodi, Edris
Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
-
Maleki Minbashrazgah, Morteza
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
-
MirzaeianKhamseh, Payvand
Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
-
Mododi Arkhudi, Mehdi
Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
-
Mojaddam, Kowsar
Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
-
Molahosseini, Ali
Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
-
Momeni, Mandan
Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
-
Morovati Sharifabadi, Ali
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
-
Motahhari, Mohammad
Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
N
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Nafar, Fereshteh
Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
-
Najmedin Mousavi, Seyed
Identifying and prioritizing the antecedents and consequences of the greenwashing phenomenon: A mixed approach [Volume 15, Issue 31, 2023, Pages 253-277]
-
Nekooeizadeh, Maryam
Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]
-
Norouzi, Hossein
Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
O
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Osanlou, Bahareh
Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
R
-
Rahmanseresht, Hossein
The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
-
Rashidi Ashtiani, Babak
The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
-
Rayati Banadkoki, zahra
The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
-
Rezaee Dolat Abadi, Hosein
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
S
-
Sabokro, Mehdi
Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
-
Sabourimoghaddam, Hassan
The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
-
Sanayei, Ali
Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
-
Seyyed Javadin, Seyyed Reza
Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
-
Sharafi, Vahid
Brand boycott in the banking industry [Volume 15, Issue 34, 2024, Pages 177-204]
-
Shekari Khiadani, Masoud
Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]
V
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Valizadeh Kheragh, Saeed
The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
Y
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Yazdani, Hamid Reza
Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
Z
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Zakery, Amir
A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2024, Pages 84-110]
-
Zare Ahmadabadi, Habib
Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
-
Zarei, Azim
Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
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