Author Index

A

  • Aazami, Mohsen Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
  • Abedin, bahareh Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
  • Adabi, Narges The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Akbari, Peyman Explanation of gamification technology in business development [Volume 15, Issue 32, 2023, Pages 136-166]
  • Akbari Moghaddam, Beytollah The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Akhavan Kharazian, Maryam Identifying and analyzing the effects of promoting and inhibiting factors in the formation of attitude and intention to buy imported clothing products [Volume 15, Issue 32, 2023, Pages 1-29]
  • Amirnezhad, Mohammad Hasan Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]
  • Ansari, Azarnoosh Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Ansarisamani, Habib Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Aref Nejad, Mohsen Study of the effect of dynamic marketing capabilities on market-focused flexibility by explaining the mediating role of financial resources and spatial configuration: A case study of export companies based in Lorestan industrial towns [Volume 15, Issue 32, 2023, Pages 102-136]
  • Askarifar, Kazem Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]

B

  • Baghernezhad Hamzekolaie, Mohammad Ebrahim Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
  • Bakhshipour, abbas The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Balandeh, Taleb Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • Boroumand, Reyhane Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]

D

  • Dadbeh, Shiva Identifying and analyzing the effects of promoting and inhibiting factors in the formation of attitude and intention to buy imported clothing products [Volume 15, Issue 32, 2023, Pages 1-29]
  • Dadvand, Ali Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Danaei, Abolfazl The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
  • Dehghan, Maedeh Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Dehyadegari, Saeid Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Dousthosseini, Fahimeh The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]

E

  • Ebrahimi, Abolqasem The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
  • Ebrahimi, Mahdi Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • Emami, Kamelia Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
  • Estiri, Mehrdad Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]

F

  • Faghihi, Sima Brand boycott in the banking industry [Volume 15, Issue 34, 2024, Pages 177-204]
  • Farid, Dariush Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Fazlinejad, Pedram Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Feiz, Davod Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
  • Feiz, Mohammadrasoul Brand boycott in the banking industry [Volume 15, Issue 34, 2024, Pages 177-204]
  • Ferdowsi, Sajad Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]

G

  • Ghani Tafreshi, Mahtab Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]

H

  • HAGHIGHINASAB, MANIJEH The success of agile tourism marketing in post-corona conditions [Volume 15, Issue 33, 2023, Pages 1-34]
  • Hajibabaei, Hossein Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2024, Pages 205-241]
  • Hajmalek, somayeh Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]
  • Hakimi Toosi, Javad A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2024, Pages 84-110]
  • Hoseynpur, Ali Akbar The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
  • Hosseini, Sayed Ali Designing and developing the application model of IoT for export businesses [Volume 15, Issue 33, 2023, Pages 263-295]

I

  • Irani, hamid reza Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]

J

  • Jafari, AliAkbar Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
  • Jalalzadeh, Seyyed Reza The influence of social media on the attitudes and purchase intention of customers by role of self-brand connection [Volume 15, Issue 33, 2023, Pages 196-229]
  • Jandaghi, Mahsa Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]

K

  • Karimian, Mojtaba Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]
  • Kazemi, Zahra The effects of celebrity endorsement in social media and attitudes towards celebrity on the customers' decision making pattern [Volume 15, Issue 32, 2023, Pages 242-274]
  • Khanjanzadeh Kakeroodi, Navid Typology of Internet advertising young audience [Volume 15, Issue 33, 2023, Pages 85-111]
  • Khashei Varnamkhasti, Vahid Key competencies for successful market entry in Iran's digital platform markets [Volume 15, Issue 32, 2023, Pages 30-53]
  • Kheiri, Bahram Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
  • Khodadad Hosseini, Seyyed Hamid The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Khoddami, Soheila Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]
  • Kordnaeij,, Asadollah Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]

L

  • Latifi, Meisam Designing a model of antecedent’s archetypes brand formetive [Volume 15, Issue 34, 2024, Pages 205-241]

M

  • Mahavarpour, Fahime Design of an advertising model (5M) based on the use of augmented reality technology [Volume 15, Issue 31, 2023, Pages 161-188]
  • Mahmoodi, Edris Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
  • Maleki Minbashrazgah, Morteza Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]
  • MirzaeianKhamseh, Payvand Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
  • Mododi Arkhudi, Mehdi Developing a conceptual model of collaborative entrepreneurship in the field of tourism [Volume 15, Issue 31, 2023, Pages 97-126]
  • Mojaddam, Kowsar Assessing the effect of social commerce structures, trust and perceived risk on the attitude and buying intention of customers [Volume 15, Issue 31, 2023, Pages 1-29]
  • Molahosseini, Ali Investigating the effect of co-production intention and future participation intention on value co-creation intention in e-commerce: A case study of Kerman Science and Technology Park [Volume 15, Issue 32, 2023, Pages 167-192]
  • Momeni, Mandan Identifying the consequences of the holistic strategic marketing plan model in online businesses: A qualitative approach [Volume 15, Issue 31, 2023, Pages 215-252]
  • Morovati Sharifabadi, Ali Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Motahhari, Mohammad Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]

N

  • Nafar, Fereshteh Strategies for developing knowledge-based employment in Yazd Province [Volume 15, Issue 31, 2023, Pages 55-78]
  • Najmedin Mousavi, Seyed Identifying and prioritizing the antecedents and consequences of the greenwashing phenomenon: A mixed approach [Volume 15, Issue 31, 2023, Pages 253-277]
  • Nekooeizadeh, Maryam Factors affecting the in-store purchase abandonment of shoppers in chain Stores [Volume 15, Issue 31, 2023, Pages 189-213]
  • Norouzi, Hossein Typology of consumers' attitude towards in-app advertisements on smartphones [Volume 15, Issue 33, 2023, Pages 140-164]

O

  • Osanlou, Bahareh Investigating the role of organization innovativeness on customer performance based on internal branding and brand orientation [Volume 15, Issue 31, 2023, Pages 127-160]

R

  • Rahmanseresht, Hossein The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]
  • Rashidi Ashtiani, Babak The study of verbal and visual characteristics in the platforms of online stores based on customers’ lived experience [Volume 15, Issue 33, 2023, Pages 230-262]
  • Rayati Banadkoki, zahra The effects of social media marketing activities and customer experience on customer intentions as mediated by relationship quality [Volume 15, Issue 32, 2023, Pages 193-216]
  • Rezaee Dolat Abadi, Hosein Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]

S

  • Sabokro, Mehdi Typology of the greenwashing activities of companies [Volume 15, Issue 32, 2023, Pages 54-83]
  • Sabourimoghaddam, Hassan The experience of using everyday tools with the use of repertory grid [Volume 15, Issue 33, 2023, Pages 63-84]
  • Sanayei, Ali Explanation of the structural, behavioral, and contextual functions of content marketing: The role of intention to revisit websites [Volume 15, Issue 31, 2023, Pages 79-95]
  • Seyyed Javadin, Seyyed Reza Investigating the role of abusive supervision and emotional exhaustion on employees' cyber-loafing [Volume 15, Issue 32, 2023, Pages 217-241]
  • Sharafi, Vahid Brand boycott in the banking industry [Volume 15, Issue 34, 2024, Pages 177-204]
  • Shekari Khiadani, Masoud Cognitive mapping of success in digital marketing for small and medium businesses [Volume 15, Issue 33, 2023, Pages 112-139]

T

V

  • Valizadeh Kheragh, Saeed The effects of diagnostic and interactive management control systems (MCS) on the strategy-performance relationship: A case study of construction companies in Khorasan Razavi Province [Volume 15, Issue 31, 2023, Pages 31-53]

Y

  • Yazdani, Hamid Reza Enabling and inhibiting stimuli in young women's clothing shopping journey [Volume 15, Issue 33, 2023, Pages 35-62]

Z

  • Zakery, Amir A Conceptual Model Presentation to strengthen cultural intelligence in international business interactions [Volume 15, Issue 34, 2024, Pages 84-110]
  • Zare Ahmadabadi, Habib Designing a dynamic model for electronic business development of small and medium enterprises in Yazd Province: A case study of the ceramic tile industry [Volume 15, Issue 32, 2023, Pages 84-101]
  • Zarei, Azim Achieving brand intelligence with financial technologies in services [Volume 15, Issue 33, 2023, Pages 165-195]